IMAN'S Muslim Run Campaign
The Muslim Run Campaign developed to address the unhealthy food options at corner stores throughout the inner-city. Using policy to promote lasting change in the food justice arena, launching an education campaign that stresses the benefits of leading healthier lifestyles. The Muslim Run Campaign developed to address the unhealthy food options at corner stores throughout the inner-city. In the four short years since our initial study, food deserts have become a national hot-button topic with hundreds of research firms, community based organizations, private foundations, government agencies, and corporations working on the issue. From forming community-led food cooperatives and farmers markets, to creating traveling produce and discount grocery stores, there is no shortage of proposed solutions. From the beginning, IMAN has recognized the very unique position it holds in this sea of efforts, as an advocacy group, potential business reformer and incubator and possible bridge between two struggling communities.